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News and events at Weston Manor

12.03.09

BDRC announces Weston Manor as the winner for the south in the regional VenueVerdict Awards 2008

Specialist market research company BDRC has just announced the winners of the prestigious VenueVerdict awards for Customer Satisfaction in the meetings industry.  
 
The winners are determined based on performance in the BDRC VenueVerdict programme, the key business objective of which is to help individual meetings venues and groups grow their share of meetings business through high levels of personal recommendation and repeat business.  
 
BDRC's VenueVerdict delivers customer feedback through online interviews with event hosts immediately following the event. The surveys cover all the key touch points in the customer journey, from the initial enquiry, to the meeting and greeting on the day right through to post-event invoicing.  
 
The annual awards provide a composite measure, calculated from four key performance indicators, based on all the feedback received throughout the calendar year 2008. These are: overall satisfaction; likelihood to recommend; likelihood to use in future; change in opinion of the brand based on the event experience.  
 
Over 200 venues participated in the VenueVerdict programme throughout 2008 and eligibility for the awards was based on a minimum period in the programme as well as a minimum number of responses.  
 
Winners of the regional awards include: Weston Manor (South) Park Plaza Cardiff (West and Wales), Apex City Quay Hotel and Spa (Scotland), The York Marriott Hotel (Yorkshire), Thistle Middlesborough (North East), Atlantic Tower Thistle (North East), Imago at Holywell Park (Midlands), Huntingdon Marriott Hotel (East and Anglia) and The Royal College of Physicians (London).  
 
Victoria Bateman, Research Manager at BDRC says, "The 2008 VenueVerdict results demonstrate industry wide year-on-year improvements in performance which highlights the exceptional - but more crucially - consistent level of service that our winners had to provide. In recent times this sector has seen significant expansion of supply, with new hotel brands as well as a host of unique and unusual venues entering the market.  
 
With demand being squeezed by falling budgets and the greater availability of internal meeting space and many venues finding it increasingly hard to maintain their rate, it is encouraging to see that these venues understand the importance of delivering a compelling customer experience to driving positive future business outcomes."

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